Presentations and Recent Research
Presentations
Thursday, Feb 20
Time: 12:30 pm-1:30 pm
Place: BBRL Conference Room (JBHT 128)
Title: Distributional Effects of Price Salience on Reservation Wages and Food Choices
Presenter: Michelle Sigovia, University of Missouri
Abstract:
This article enriches the attribute salience literature in economics by providing
compelling evidence that inducing price salience affects consumer expenditures and
reservation wages. We use a laboratory experiment to show that high price salience
reduces the likelihood of purchasing high quality low-calorie food items at a price
premium. We also find that income is an important factor that moderates this effect.
The low-income group demonstrates similar purchasing behaviors regardless of the price
salience condition. In the absence of price salience in the decision environment,
the high-income group is more likely to choose more expensive low-calorie foods. This
effect vanishes when high-income consumers are exposed to environments with high price
salience. Using a novel design, we find that inducing price salience reduces the reservation
wage of high-income participants to perform a real effort task to offset the cost
of their food expenditures. We conclude that the high-income group drives the variation
in our outcome measures across experimental conditions, and they align their food
choices and labor supply decisions with low-income subjects after being exposed to
low and high price salience environments. Relative price changes between low- and
high-calorie products yield significantly more healthy choices. A 20% price discount
on the low-calorie alternative induces over 95% low-calorie selections.
Keywords: Attribute, Food choice, Income, Price-Salience, Reservation Wage.
JEL Classification: C91
TBA
Time: 12:30 pm-1:30 pm
Place: BBRL Conference Room (JBHT 128)
Title: Putting Your Money Where Your Mouth Is: Assessing the Intention-Behavior Gap for Consumer Willingness to Pay for Supplier Monitoring
Presenter: John Aloysius
Wednesday, September 9
Time: 12:00 pm-1:00 pm
Place: BBRL Conference Room (JBHT 128)
Title: Bouncing back by pushing forward: Balanced reflexivity and team persistence in the face of adversity
Presenter: Adam Stoverink
