University of Arkansas

Walton College

The Sam M. Walton College of Business

Behavioral Business Research Lab

The BBRL is a world class behavioral business research facility in the Walton College of Business at the University of Arkansas. Behavioral researchers use the facility to study a wide variety of business and economic topics including strategic behavior, worker-employer relations, information processing, group problem solving, and decision making under uncertainty.

A Resource for Research

The Walton Research Laboratory in the Center for Academic Excellence is an interdisciplinary resource for studying human behavior and decision making. The laboratory allows researchers to test current theories in business and economics and provide an empirical basis for the development of new theories.

The facility enables several different types of research experiments.For example, the break out rooms enable researchers to study group dynamics, group decision making, communication, and distributed tasks. This impacts everything from jury deliberations to directing focus groups for new products, and from managing companies with offices across the globe to developing information systems.

BBRL Facility

Key components of the lab include:

  • Large computer lab
  • Small computer lab
  • Series of focus group rooms
  • Series of breakout rooms
  • Large shopper insights area
  • State of the art observation room
  • Conference room

All researchers must have IRB approval

All researchers and experiments MUST have Institutional Review Board (IRB) approval prior to being conducted. A hardcopy must then be provided to a BBRL administrator to be kept on record. For more information on the IRB please visit their website.

Participate in Research - Earn Money

The Behavioral Business Research Laboratories offer exciting opportunities to participate in a diverse range of paid academic research. To register or find out more please register in the subject pool.


Survey Software

Use Qualtrics to create an Online survey, that can be administered both inside and outside the BBRL.
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