University of Arkansas

Walton College

The Sam M. Walton College of Business

Presentations and Recent Research

Walton College-Led Research Team Awarded Grant to Study Emotional Food Choices

The United States Department of Agriculture has awarded a $650,000 grant to an interdisciplinary research team led by the Sam M. Walton College of Business at the University of Arkansas, in collaboration with the Division of Agriculture and the College of Engineering. 

The three-year grant will fund innovative research combining behavioral economics, nutrition science and artificial intelligence to gain deeper insights into consumer decision-making around food. 

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